Mercato contadino di Bollate

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Brand identity for the farmers‘ market “Mercato contadino di Bollate”

Exploring the relationship between earth and sustainable food inspired by the seasonal farm-to-table fare of rural Italy. The graphics needed to be friendly, approachable and charming, but also suitably high-end, to convey the quality of products.

The new identity is composed of simple icons that provide a kit of parts for applications ranging from merchandising to environmental graphics. They provide a sense of familiarity and intuitiveness that captures the appeal of its healthy, welcoming atmosphere and emphasizes locally sourced ingredients.

Art Direction  ·  Branding  ·  Icons
Designer · Simona Eva Saponara, Daris Diego Del Ciello · 2016
Partner
  ·  Ciboprossimo

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