Nuova Direzione – Brand identity


We created a narrative and visual identity for Nuova Direzione a new association of political culture.

The power of the logo is closely connected to the power of the political party messages.
Nuova Direzione needed to reflect competence, energy, openness and conscientiousness.

We worked to increase the value of the identity and gain sustained competitive advantages simplifying the forms to function at different scales and on multiple platforms and applications and uses modern sans serif letterforms.

The colors of the Italian flag take on new symbolic forms: the pages of the constitution, a highway and a leaf icon of social ecology.

Client: Nuova Direzione

Art Direction  ·  Branding  ·  Icons
Designer  ·  Simona Eva Saponara, Daris Diego Del Ciello  ·  2020


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